On November 17, 2024, at the Rosemont Exhibition Center in Chicago, the Vietnam national pavillion officially opened at the International Food and Beverage Fair – PLMA 2024. Leaders of Trade Promotion Agency, representatives of Vietnam Trade Office in USA, leaders of ITPC and 21 Vietnamese enterprises attended the opening ceremony of PLMA 2024, marking an important step in the strategy of expanding international market of Vietnamese food and beverage industry.

Implementing the national program on trade promotion, ITPC organized the enterprise delegation paticipating the Vietnamese pavilion in PLMA 2024, marking a milestone in the journey to promote Vietnamese products. 

PLMA took place from November 17 to 19, with more than 1.500 exhibitors from over 50 countries and thousands of retailers, importers, which is an ideal opportunity for Vietnamese brands to attract attention from international partners. The Vietnamese pavilion has 21 booths on an area of 200 m2 featuring key products: processed food, traditional spices, high-quality agricultural products, typical beverage products. Products such as Vietnamese coffice, natural spices, dried fruit and herbal drinks have left a strong impression on US partners with outstanding quality, healthy and environment friendly needs; which are factors that consumers are nowadays very interested in.

Participating PLMA 2024 not only enables Vietnamese enterprises to reach USA partners, but also makes a foundation for longterm developing strategy of F&B industry, while strengthening the Vietnamese image as a reliable source of high-quality and sustainable products in the international market.

Source: ITPC